M.Sc. Thesis Integrated Product-Service Development Models, Husqvarna Construction Products
Manufacturing companies are moving from a traditional product centric focus to an integrated product-service development. Husqvarna is moving towards a product-service paradigm where there is a consensus on the importance of combining products and services that offers value through the entire life cycle. Husqvarna offers a number of digital and non-digital services such as fleet, upcare etc. that adds aftermarket value to the customers through planned maintenance, diagnostics etc. leading to reduced downtime and other advantages. However, it is a common challenge for manufacturing firms to move from independently developing products and services to considering them to be integrated. This shift challenges the way in which traditional manufacturing companies set up their developmental activities.
The objective of the thesis is to investigate the processes and methodologies that are appropriate to integrate services into core product development. The service development should be mapped and integrated to the Husqvarna’s New product development (NPD) process. The thesis involves studying the impact on product development model when the focus shifts from products to integrating products-services.
The thesis will include work such as: Working with stakeholders at Husqvarna Construction and other Husqvarna divisions to gain insights about the existing gaps in the integration of product-service development. It also includes a comparative analysis of the processes and practices with other similar companies.
The thesis includes developing methodologies and recommendations that will guide the process development team further to implement an integrated product-service development process.
Proper area of education: Product development or Innovation management
How to apply: Please send in your application with CV and cover letter no later than November 10. Start date of the thesis project is in beginning of 2022, Q1.
For questions regarding the thesis project please contact:
Vivek Anandbabu, Vivek.firstname.lastname@example.org
Read about Husqvarna Group and Construction division here:
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